如何运作一家赚钱的代理公司：获客转化，服务交付，团队管理全攻略

本课共 178 讲，已按章节核验，其中 24 讲是实操核心，基础铺垫可快速带过。

课程目录CATALOG · 逐章标注

1基础篇 Laying Your Foundations可用

1项目总体原则Program Principal可用

2代理公司3.0模型Agency 3.0 Model核心

3如何挖掘细分市场Niche Discovery可用

4如何选择服务内容Service Selection可用

5代理公司必须遵守的原则Code of Honour可用

6经营中用到的工具A Craftman’s Tools可用

7开始你的业务吧Loading The Rifles可用

·Agency Software Stack可用

·Cleaning Your Social Profiles可用

·FB Business & Ads Manager可用

·Niche Research可用

·Website Setup可用

10未来发展 Next Evolution可用

1雇人Hiring可用

2心态篇 Mindset可用

1如何安排你的时间Preparing The Vessel可用

2心智变革Mental Metamorphosis可用

3僧侣模式Monk Mode可用

4战争之路The War Path可用

5社会工程学101Social Engineering 101可用

6实用的一天Pragmatic Day in Lifes可用

7保持严格的管理Keeping A Tight Ships可用

·价值六位数睡眠6-Figure Sleep可用

·僧侣模式Monk Mode可用

3建立系统和流程 System & Processes可用

1如何定价Pricing Guidelines核心

2为针对线下企业的服务定价Pricing Your Services For Local Businesses核心

3为电商和在线业务的服务定价Pricing Your Services For Ecomm & Online Biz核心

4付费试用手册Paid Trials Playbook可用

5吸引优质客户Attracting A1 Clients可用

6税务、会计和财务Tax, Accounting And Finances可用

7获得收益Getting Paid可用

8沟通与客户留存Communications + Retention可用

·客户沟通Client Communication可用

·获得收益Getting Paid可用

4获客和转化 Finding Leads & Setting Meetings核心

1市场拓展原则Laws of Outreach可用

10陌拜邮件101Cold Email Automation可用

11UpWork可用

2创造一个不可抗拒的优惠Creating An Irresistible Offer & Angle可用

3寻找潜在客户与资格审查Finding Leads & Qualifying (Free)可用

4潜在客户获取的付费策略Paid Strategies For Lead Gen可用

5存储与组织潜在客户Storing & Organising Leads可用

6资料漏斗Profile Funnel可用

7领英101LinkedIn 101可用

8领英自动化LinkedIn Automation核心

9陌拜邮件101Cold Email 101可用

·Creating Your LinkedIn Profile可用

·Email Personalisation可用

·Example LinkedIn Content Schedule可用

·Finding Leads for eCommerce可用

·Finding Leads for Local Businesses可用

·How To Create Your Email Script可用

·How to Find Leads and Respond to them on Upwork可用

·How to Qualify Clients可用

·How To Set Up A Lemlist Campaign可用

·How to Set Up an UpWork Account可用

·How To Set Up Your Email Account可用

·How To Set Up Your Lemlist Account可用

·LinkedIn Automation可用

·LinkedIn Content可用

·LinkedIn Keywords可用

·Profile Funnel可用

·Sales Navigator Industry List可用

·Sending LinkedIn Messages可用

·Storing And Organising Leads可用

·Tracking Emails for Manual Outreach可用

·Using Sales Navigator可用

·Warming Up Your Email Address可用

5销售和跟进 Sales & Follw Up可用

1销售的主要罪恶The Cardinal Sins Of Sales可用

2销售次级沟通Sales Sub-Communication可用

3一通电话与两通电话的框架1 Call Vs 2 Call Frameworks可用

41CC销售脚本1CC Sales Script核心

52CC销售脚本2CC Sales Script核心

6付费试用方法论Paid Trial Methodology核心

7异议的无耻The Objection Obscenity可用

8精炼方法与磨尖锯Refining Approach & Sharpening Saw可用

·1CC Sales Script可用

·2CC Sales Script可用

·Objection Handling可用

6服务交付 Service Delivery可用

1启动与入职电话Kick Off & Onboarding Call可用

10沟通计划与保持客户知情Communication Schedule & Keeping Clients In The Loop可用

2Facebook广告基础Facebook Ads Fundamentals核心

3Facebook安全与避免封禁Facebook Hygiene & Avoiding Bans可用

4关于广告跟踪All About Tracking核心

5登录页与优惠基础Funnels & Offer Fundamentals可用

6能卖的创意背后的科学Science Behind Creatives That Sells可用

7报告101Reporting 101可用

8编写转化文案Crafting Copy That Converts核心

9多少东西 – 活动结构How Many Of Things – Campaign Structure可用

·Ad Selection可用

·All About Tracking可用

·Communication Schedule & Keeping Clients In The Loop可用

·Copywriting – The Fundamentals可用

·Facebook Ad Fundamentals可用

·Facebook Contingency Guide可用

·Facebook Hygiene & Avoiding Bans可用

·Funnels & Offer Fundamentals可用

·Google Tag Manager可用

·How many of things – Campaign Structure可用

·iOS14 Update True Tracking可用

·iOS14 Update可用

·Kick Off Call可用

·Reporting 101可用

·Science Behind A Creative That Sells可用

·The Conversion API可用

·[Free Version] Client Bible Template可用

·[Paid Version] How To Use Our Client Bible Template And Connect It With Supermetrics可用

·Custom Audiences, Exclusions, and Cominations, What Is Worth It可用

·How To Read Your Dashboard For Cold可用

·How To Test Audiences and Find Winners可用

·Interests – Sizes And How To Find The Best Ones For Your Case可用

·Launching Your First Ad可用

·Load Balancing Budgets可用

·Lookalike Audiences – How To and The Best Ones You Can Create可用

·Re-Targeting 101可用

·The Two King Metrics And Their Math可用

·Traffic Warmth可用

·Utilising CBOs可用

9Funnels For Lead Gen & How To Set Them Up可用

·Core Concepts To Keep In Mind可用

7服务交付（如何投放广告）Service Delivery (How To Advertise)核心

1流量的温度Traffic Warmth核心

10如何阅读你的冷启动仪表板How To Read Your Dashboard for Cold可用

11重新定位Re-Targeting 101可用

2兴趣大小及如何找到适合你的最佳选择Interest Sizes And How To Find The Best Ones For Your Case可用

3自定义受众、排除和组合，什么是值得的Custom Audiences, Exclusions and Combinations, What Is Worth It可用

4相似受众的创建及最佳选择Lookalike Audiences How To and The Best Ones You Can Create可用

5发布你的第一则广告Launching Your First Ad核心

6如何测试受众并找到赢家How To Test Audiences and Find Winners可用

7负载均衡预算Load Balancing Budgets核心

8利用CBOsUtilising CBOs可用

9两个主要指标及其数学The Two King Metrics And Their Math可用

·Custom Audiences, Exclusions, and Cominations, What Is Worth It可用

·How To Read Your Dashboard For Cold可用

·How To Test Audiences and Find Winners可用

·Interests – Sizes And How To Find The Best Ones For Your Case可用

·Launching Your First Ad可用

·Load Balancing Budgets可用

·Lookalike Audiences – How To and The Best Ones You Can Create可用

·Re-Targeting 101可用

·The Two King Metrics And Their Math可用

·Traffic Warmth可用

·Utilising CBOs可用

8服务交付（线下业务或引流）Service Delivery (Local Business or Lead Gen)核心

1需要牢记的核心概念Core Concepts To Keep In Mind核心

29个潜在客户获取漏斗及其设置方法9 Funnels For Lead Gen & How To Set Them Up可用

3Facebook原生广告与漏斗潜在客户获取的设置Facebook Native vs Funnel Lead Gen Setting Them Up核心

4内容与创意Content & Creatives可用

5潜在客户的自动转化Automate Lead Flow to Your Client核心

6特定行业之健身房Industry Specific Gyms可用

7特定行业之脊医 Industry Specific Chiropractors可用

9Funnels For Lead Gen & How To Set Them Up可用

·Automate Lead Flow to Your Client可用

·Content & Creatives可用

·Core Concepts To Keep In Mind可用

·Examples of ads Leadgen可用

·Facebook Native vs Funnel Lead Gen – Setting Them Up可用

·Industry Specific Chiropractors可用

·Industry Specific Gyms可用

·Lead Automation可用

9服务交付（进阶策略）Service Delivery (Advanced Strategies)核心

1Facebook内部运作原理How Facebook Works On The Inside可用

2Facebook规则、自动化与命名约定Facebook Rules, Automations & Naming conventions核心

3横向扩展与纵向扩展Scaling Horizontally vs Scaling Vertically可用

4Google广告培训Google Ads Training核心

5YouTube广告手册Youtube Ads Playbook核心

·Facebook Rules, Automations & Naming conventions可用

·Getting Setup – Google Ads可用

·Google Display Network可用

·Google Search Network可用

·How Facebook Works On The Inside可用

·iOS Move To Privacy & Implications可用

·Scaling Horizontally vs Scaling Vertically可用

·Youtube Ads Playbook可用

↕共 178 讲，可在框内滚动查看全部178 讲

资源详情CONTENT · 正文

本课程是 ImanGadzhi 主讲的《如何运作一家赚钱的代理公司》双语字幕实战教程，覆盖代理公司从 0 到 1、从基础搭建到规模化盈利的全流程。课程分为基础、心态、系统流程、获客转化、销售跟进、服务交付等七大模块，详解 Agency3.0 模型、细分市场挖掘、定价策略、获客渠道（领英、陌拜邮件等）、广告投放（Facebook、Google 等）、客户留存及团队管理。配套海量实操文档与工具，全程干货落地，适合想创业开代理公司、提升代理业务盈利的人群，手把手教你复制成功路径，轻松运作一家赚钱的代理公司。
课程目录：
├1. 基础篇 Laying Your Foundations
│  ├1. 项目总体原则Program Principal .mp4
│  ├2. 代理公司3.0模型Agency 3.0 Model .mp4
│  ├3. 如何挖掘细分市场Niche Discovery .mp4
│  ├4. 如何选择服务内容Service Selection .mp4
│  ├5. 代理公司必须遵守的原则Code of Honour .mp4
│  ├6. 经营中用到的工具A Craftman’s Tools .mp4
│  ├7. 开始你的业务吧Loading The Rifles .mp4
│  ├Plug & Plays
│  │  ├Agency Software Stack.pdf
│  │  ├Cleaning Your Social Profiles.pdf
│  │  ├FB Business & Ads Manager.pdf
│  │  ├Niche Research.pdf
│  │  ├Website Setup.pdf
├10. 未来发展 Next Evolution
│  ├1. 雇人Hiring .mp4
├2. 心态篇 Mindset
│  ├1. 如何安排你的时间Preparing The Vessel .mp4
│  ├2. 心智变革Mental Metamorphosis .mp4
│  ├3. 僧侣模式Monk Mode .mp4
│  ├4. 战争之路The War Path .mp4
│  ├5. 社会工程学101Social Engineering 101 .mp4
│  ├6. 实用的一天Pragmatic Day in Lifes .mp4
│  ├7. 保持严格的管理Keeping A Tight Ships .mp4
│  ├Plug & Plays
│  │  ├价值六位数睡眠6-Figure Sleep.pdf
│  │  ├僧侣模式Monk Mode.pdf
├3. 建立系统和流程 System & Processes
│  ├1. 如何定价Pricing Guidelines .mp4
│  ├2. 为针对线下企业的服务定价Pricing Your Services For Local Businesses .mp4
│  ├3. 为电商和在线业务的服务定价Pricing Your Services For Ecomm & Online Biz .mp4
│  ├4. 付费试用手册Paid Trials Playbook .mp4
│  ├5. 吸引优质客户Attracting A1 Clients .mp4
│  ├6. 税务、会计和财务Tax, Accounting And Finances .mp4
│  ├7. 获得收益Getting Paid .mp4
│  ├8. 沟通与客户留存Communications + Retention .mp4
│  ├Plug & Plays
│  │  ├客户沟通Client Communication.pdf
│  │  ├获得收益Getting Paid.pdf
├4. 获客和转化 Finding Leads & Setting Meetings
│  ├1. 市场拓展原则Laws of Outreach.mp4 .mp4
│  ├10. 陌拜邮件101Cold Email Automation .mp4
│  ├11. UpWork .mp4
│  ├2. 创造一个不可抗拒的优惠Creating An Irresistible Offer & Angle .mp4
│  ├3. 寻找潜在客户与资格审查Finding Leads & Qualifying (Free) .mp4
│  ├4. 潜在客户获取的付费策略Paid Strategies For Lead Gen .mp4
│  ├5. 存储与组织潜在客户Storing & Organising Leads .mp4
│  ├6. 资料漏斗Profile Funnel .mp4
│  ├7. 领英101LinkedIn 101 .mp4
│  ├8. 领英自动化LinkedIn Automation .mp4
│  ├9. 陌拜邮件101Cold Email 101 .mp4
│  ├Plug & Plays
│  │  ├Creating Your LinkedIn Profile.pdf
│  │  ├Email Personalisation.pdf
│  │  ├Example LinkedIn Content Schedule.pdf
│  │  ├Finding Leads for eCommerce.pdf
│  │  ├Finding Leads for Local Businesses.pdf
│  │  ├How To Create Your Email Script.pdf
│  │  ├How to Find Leads and Respond to them on Upwork.pdf
│  │  ├How to Qualify Clients.pdf
│  │  ├How To Set Up A Lemlist Campaign.pdf
│  │  ├How to Set Up an UpWork Account.pdf
│  │  ├How To Set Up Your Email Account.pdf
│  │  ├How To Set Up Your Lemlist Account.pdf
│  │  ├LinkedIn Automation.pdf
│  │  ├LinkedIn Content.pdf
│  │  ├LinkedIn Keywords.pdf
│  │  ├Profile Funnel.pdf
│  │  ├Sales Navigator Industry List.pdf
│  │  ├Sending LinkedIn Messages.pdf
│  │  ├Storing And Organising Leads.pdf
│  │  ├Tracking Emails for Manual Outreach.pdf
│  │  ├Using Sales Navigator.pdf
│  │  ├Warming Up Your Email Address.pdf
├5. 销售和跟进 Sales & Follw Up
│  ├1. 销售的主要罪恶The Cardinal Sins Of Sales .mp4
│  ├2. 销售次级沟通Sales Sub-Communication .mp4
│  ├3. 一通电话与两通电话的框架1 Call Vs 2 Call Frameworks .mp4
│  ├4. 1CC销售脚本1CC Sales Script .mp4
│  ├5. 2CC销售脚本2CC Sales Script .mp4
│  ├6. 付费试用方法论Paid Trial Methodology .mp4
│  ├7. 异议的无耻The Objection Obscenity .mp4
│  ├8. 精炼方法与磨尖锯Refining Approach & Sharpening Saw .mp4
│  ├Plug & Plays
│  │  ├1CC Sales Script.pdf
│  │  ├2CC Sales Script.pdf
│  │  ├Objection Handling.pdf
├6. 服务交付 Service Delivery
│  ├1. 启动与入职电话Kick Off & Onboarding Call .mp4
│  ├10. 沟通计划与保持客户知情Communication Schedule & Keeping Clients In The Loop .mp4
│  ├2. Facebook广告基础Facebook Ads Fundamentals .mp4
│  ├3. Facebook安全与避免封禁Facebook Hygiene & Avoiding Bans .mp4
│  ├4. 关于广告跟踪All About Tracking .mp4
│  ├5. 登录页与优惠基础Funnels & Offer Fundamentals .mp4
│  ├6. 能卖的创意背后的科学Science Behind Creatives That Sells .mp4
│  ├7. 报告101Reporting 101 .mp4
│  ├8. 编写转化文案Crafting Copy That Converts .mp4
│  ├9. 多少东西 – 活动结构How Many Of Things – Campaign Structure .mp4
│  ├Plug & Plays
│  │  ├Fundamentals
│  │  │  ├Ad Selection.pdf
│  │  │  ├All About Tracking.pdf
│  │  │  ├Communication Schedule & Keeping Clients In The Loop.pdf
│  │  │  ├Copywriting – The Fundamentals.pdf
│  │  │  ├Facebook Ad Fundamentals.pdf
│  │  │  ├Facebook Contingency Guide.pdf
│  │  │  ├Facebook Hygiene & Avoiding Bans.pdf
│  │  │  ├Funnels & Offer Fundamentals.pdf
│  │  │  ├Google Tag Manager.pdf
│  │  │  ├How many of things – Campaign Structure.pdf
│  │  │  ├iOS14 Update True Tracking.pdf
│  │  │  ├iOS14 Update.pdf
│  │  │  ├Kick Off Call.pdf
│  │  │  ├Reporting 101.pdf
│  │  │  ├Science Behind A Creative That Sells.pdf
│  │  │  ├The Conversion API.pdf
│  │  │  ├[Free Version] Client Bible Template.pdf
│  │  │  ├[Paid Version] How To Use Our Client Bible Template And Connect It With Supermetrics.pdf
│  │  ├How To Advertise
│  │  │  ├Custom Audiences, Exclusions, and Cominations, What Is Worth It.pdf
│  │  │  ├How To Read Your Dashboard For Cold.pdf
│  │  │  ├How To Test Audiences and Find Winners.pdf
│  │  │  ├Interests – Sizes And How To Find The Best Ones For Your Case.pdf
│  │  │  ├Launching Your First Ad.pdf
│  │  │  ├Load Balancing Budgets.pdf
│  │  │  ├Lookalike Audiences – How To and The Best Ones You Can Create.pdf
│  │  │  ├Re-Targeting 101.pdf
│  │  │  ├The Two King Metrics And Their Math.pdf
│  │  │  ├Traffic Warmth.pdf
│  │  │  ├Utilising CBOs.pdf
│  │  ├Local Businesses or Lead Gen
│  │  │  ├9 Funnels For Lead Gen & How To Set Them Up.pdf
│  │  │  ├Core Concepts To Keep In Mind.pdf
├7. 服务交付（如何投放广告）Service Delivery (How To Advertise)
│  ├1. 流量的温度Traffic Warmth .mp4
│  ├10. 如何阅读你的冷启动仪表板How To Read Your Dashboard for Cold .mp4
│  ├11. 重新定位Re-Targeting 101 .mp4
│  ├2. 兴趣大小及如何找到适合你的最佳选择Interest Sizes And How To Find The Best Ones For Your Case .mp4
│  ├3. 自定义受众、排除和组合，什么是值得的Custom Audiences, Exclusions and Combinations, What Is Worth It .mp4
│  ├4. 相似受众的创建及最佳选择Lookalike Audiences How To and The Best Ones You Can Create .mp4
│  ├5. 发布你的第一则广告Launching Your First Ad .mp4
│  ├6. 如何测试受众并找到赢家How To Test Audiences and Find Winners .mp4
│  ├7. 负载均衡预算Load Balancing Budgets .mp4
│  ├8. 利用CBOsUtilising CBOs .mp4
│  ├9. 两个主要指标及其数学The Two King Metrics And Their Math .mp4
│  ├Plug & Plays
│  │  ├Custom Audiences, Exclusions, and Cominations, What Is Worth It.pdf
│  │  ├How To Read Your Dashboard For Cold.pdf
│  │  ├How To Test Audiences and Find Winners.pdf
│  │  ├Interests – Sizes And How To Find The Best Ones For Your Case.pdf
│  │  ├Launching Your First Ad.pdf
│  │  ├Load Balancing Budgets.pdf
│  │  ├Lookalike Audiences – How To and The Best Ones You Can Create.pdf
│  │  ├Re-Targeting 101.pdf
│  │  ├The Two King Metrics And Their Math.pdf
│  │  ├Traffic Warmth.pdf
│  │  ├Utilising CBOs.pdf
├8. 服务交付（线下业务或引流）Service Delivery (Local Business or Lead Gen)
│  ├1. 需要牢记的核心概念Core Concepts To Keep In Mind .mp4
│  ├2. 9个潜在客户获取漏斗及其设置方法9 Funnels For Lead Gen & How To Set Them Up .mp4
│  ├3. Facebook原生广告与漏斗潜在客户获取的设置Facebook Native vs Funnel Lead Gen Setting Them Up .mp4
│  ├4. 内容与创意Content & Creatives .mp4
│  ├5. 潜在客户的自动转化Automate Lead Flow to Your Client .mp4
│  ├6. 特定行业之健身房Industry Specific Gyms .mp4
│  ├7.特定行业之脊医 Industry Specific Chiropractors .mp4
│  ├Plug & Plays
│  │  ├9 Funnels For Lead Gen & How To Set Them Up.pdf
│  │  ├Automate Lead Flow to Your Client.pdf
│  │  ├Content & Creatives.pdf
│  │  ├Core Concepts To Keep In Mind.pdf
│  │  ├Examples of ads Leadgen.pdf
│  │  ├Facebook Native vs Funnel Lead Gen – Setting Them Up.pdf
│  │  ├Industry Specific Chiropractors.pdf
│  │  ├Industry Specific Gyms.pdf
│  │  ├Lead Automation.pdf
├9. 服务交付（进阶策略）Service Delivery (Advanced Strategies)
│  ├1. Facebook内部运作原理How Facebook Works On The Inside .mp4
│  ├2. Facebook规则、自动化与命名约定Facebook Rules, Automations & Naming conventions .mp4
│  ├3. 横向扩展与纵向扩展Scaling Horizontally vs Scaling Vertically .mp4
│  ├4. Google广告培训Google Ads Training .mp4
│  ├5. YouTube广告手册Youtube Ads Playbook .mp4
│  ├Plug & Plays
│  │  ├Facebook Rules, Automations & Naming conventions.pdf
│  │  ├Getting Setup – Google Ads.pdf
│  │  ├Google Display Network.pdf
│  │  ├Google Search Network.pdf
│  │  ├How Facebook Works On The Inside.pdf
│  │  ├iOS Move To Privacy & Implications.pdf
│  │  ├Scaling Horizontally vs Scaling Vertically.pdf
│  │  ├Youtube Ads Playbook.pdf